A while ago, myself and @kellychoffman started working on the redesign of the Gutenberg landing page on WordPress.org. The current page is slightly outdated, both its visuals and content.
Now that Gutenberg has been a part of WordPress for a few years, it makes sense to update it, shifting the message from what used to be the new post editor to the editor that can power all parts of your site.
I’ll share a proposal that myself and @pablohoneyhoney worked on, with some inputs and suggestions from @juanmaguitar and @annezazu.
Proposed updates
In these iterations, we grabbed many ideas from patterns in the Pattern Directory, ending up with an interesting collection of different block patterns. We kept copy and visual elements rather minimal, exploring three typographic alternatives: two sans-serif fonts, Inter and SF, and an elegant serif font, EB Garamond.
We also explored both light and dark modes.

It is intentional that the page looks more like a landing page rather than an open canvas “playground” page. While it can still be interactive, allowing people to click around and explore, it shows what is possible to achieve with the editor, remaining ultimately informative.
Structurally, there are a few proposed changes:
- Highlighting Blocks and Patterns separately
- Adding accessibility info and improvements to the “Gutenberg loves everyone” section
- Adding a section for new users, linking to Learn WordPress and highlighting a few key courses
- Creating a section with some more helpful content and links to dig deeper about Gutenberg
You can see proposed links highlighted in pink in this prototype.
What’s next?
This is a proposal, which means there’s space for iterating! I’d like to open this up for feedback through November 5th, at which point I’ll return to work on refining the content and details. All feedback is welcome, either here or in the Trac ticket, where previous iterations have been shared.

