Notes: Marketing Team meeting, 6 February, 2024


Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack.

Team news

WordPress publications

WordPress.org social media updates

Here is a look at the numbers for the last two weeks:

  • 3 unique campaigns ending up in the top 3 performers by engagement, including the:
    • Learn campaign
    • WordPress Development, and
    • a WordPress 6.5 teaser campaign
  • 2,137K new subscribers
    • A continued trend that we have seen during 2024 so far.
  • Impressions: 376,481
  • Engagements: 7,128
  • Link clicks: 2,277
  • Engagement Rate: 1.7%

New issues

  • [AMPLIFY]: New Contributor Meetings in Core #361
  • [AMPLIFY]: Online monthly Docs Team Contributor Day February 27, 2024 #363

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management
    • People of WordPress – Huanyi (Eric) Chuang #104
      • In progress.
    • People of WordPress – Daniel K #156
      • In Progress.
    • People of WordPress: Sunita R #261
      • In the translation phase of the task.
  • Cross-team collaboration
    • WordPress 6.5 Release Marketing & Communications Plan Overview #356
      • In progress.
    • [AMPLIFY]: New Contributor Meetings in Core #361
  • Project marketing
    • The Month in WordPress: January 2024 Edition #343
    • Marketing Team Slack onboarding message when you join the channel #355

Closing soon

  • WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

  • WordPress Media Outreach #135
  • WordCamp Europe 2023 Marketing Table Contributor Day preparation and organization #218
  • Celebrating Pride Month and WordPress Diversity #240
  • [AMPLIFY]: [WordPress Photo Festival 2024] #358

Open floor

  • A new day and time needs to be selected for the bi-weekly Coffee and Collaboration Sessions.

Next steps

  • Our next meeting is 13 February, 2024 at 15:00 UTC.
  • GitHub card for the next meeting: #371

#marketing-team, #meeting-notes