Notes: Marketing Team meeting, 20 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack.

• This meeting was organized on GitHub card #380
  • Leading the meeting: @ngreennc
  • Taking notes: @ninianepress
  • Link to meeting start in Slack 
• Attendance:
  • 7 contributors (2 async)
  • Link to attendance thread in Slack

Team news

• Process Proposal: Moderating the New Showcase is still open for feedback and needs volunteers.

WordPress publications

• WP Briefing: Episode 73: Inside the Interactivity API
• Development: WordPress 6.5 Beta 1
• News: 2023 Annual Survey Results and Next steps

WordPress.org social media updates

Here is a look at the numbers for the last two weeks:

• With the launch of WordPress 6.5 Beta 1, the community showed a lot of excitement
  • High engagement rate of 2.5% (goal was 2.0%)
• Impressions: 197,036
• Engagements: 5,545
• Link clicks: 1,906
• Engagement Rate: 2.5%

New issues

• 2024/02/20 Marketing Team meeting and weekly planning Meeting prep #380
• People of WordPress: Rachel W #378
• People of WordPress translation listing for contributor days and polyglots #377
• Update Roadmap page with 2024 goals #373

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

• Marketing Team management
  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • Needs review

• Cross-team collaboration
  • [AMPLIFY]: Power in the Details Core Editor Improvement Post #369
    • Closed at time of publication
  • [AMPLIFY]: Online monthly Docs Team Contributor Day February 27, 2024 #363
    • Closed at time of publication due to time running out
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
    • Final draft ready for review
  • Modify the text on #5ftF as an individual contributor’s role has changed. #317
    • Ready for review

• Project marketing
  • People of WordPress: Rachel W #378
    • Final review before the issue is closed
  • People of WordPress: Estela R #368
    • In progress
  • People of WordPress: Laurence B #367
    • In the beginning stages
  • The Month in WordPress: February 2024 Edition #364
    • Published and ready to close
  • People of WordPress: Rita R-L #326
    • In the beginning stages
  • People of WordPress: Sunita R #261
    • Published with the translation in progress
  • People of WordPress: Anh T #260
    • In progress

Closing soon

• Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
• Add ideas to the WP Campaigns Social Content Brainstorm doc #191
• #WP20 From Blogs to Blocks campaign #220
• Share and help collect #WPPhotos stories #238
• Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

• [Merged] Remove repo specific code of conduct. #376
• 2024/02/13 Marketing Team meeting and weekly planning Meeting prep #371
• [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
• 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
• WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
• Create issue template to Amplify a minor release #333
• People of WordPress – Daniel K #156
• [Moved to Discussion] Create plan for short-form video content on Tiktok #114

Open floor

• No discussion this week

Next steps

• Our next meeting is 5 March, 2024 at 15:00 UTC.
• GitHub card for the next meeting: #383

#marketing-team, #meeting-notes