Notes: Marketing Team meeting, 13 February, 2024

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack.

• This meeting was organized on GitHub card #371
  • Leading the meeting: @ninianepress
  • Taking notes: @ninianepress
  • Link to meeting start in Slack 
• Attendance:
  • 11 contributors (1 async)
  • Link to attendance thread in Slack

Team news

• [Urgent] At least one more person is needed as a table lead for WordCamp Asia this year. If you or someone you know is attending in person and would be interested in being a table lead for the Marketing Team, please nominate yourself or them in a comment on this issue by today.
• Process Proposal: Moderating the New Showcase is still open for feedback and needs volunteers.

WordPress publications

• People of WordPress: Sunita Rai
• Developer Blog: How do Log in and Registration work for developers?
• Support: Guideline change: Reviews of Commercial/Pro Plugins
• Training: Brainstorm: What trends about Learn WordPress learners do we want to observe?

WordPress.org social media updates

Here is a look at the numbers for the last two weeks:

• Other than in impressions, all other metrics saw growth
  • High engagement rate of 2.5%
  • People of WordPress campaign saw the most success
• Impressions: 163,980
• Engagements: 4,601
• Link clicks: 1,036
• Engagement Rate: 2.5%

New issues

• Update Roadmap page with 2024 goals #373
• [AMPLIFY]: [AMPLIFY]: The WordPress Foundation 2023 Annual Report is Now Available #370
• [AMPLIFY]: Power in the Details Core Editor Improvement Post #369
• People of WordPress: Estela R #368
• People of WordPress: Laurence B #367
• The Month in WordPress: February 2024 Edition #364

Recently updated issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

• Marketing Team management
  • People of WordPress: Rita R-L #326
    • In progress.

• Cross-team collaboration
  • [AMPLIFY]: Online monthly Docs Team Contributor Day February 27, 2024 #363
    • In progress
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
    • Complete and ready to close issue
  • Modify the text on #5ftF as an individual contributor’s role has changed. #317
    • Ready for first review
  • WordPress 6.5 Release Marketing & Communications Plan Overview #356
    • Final draft ready for review

• Project marketing
  • Update Marketing Team guidelines to create exceptions for Project Leadership #347
    • Final review before the issue is closed
  • Marketing Team Slack onboarding message when you join the channel #355
    • In progress

Closing soon

• WordCamp Asia 2024: Marketing Table Lead Nomination – Contributor Day #348
• Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
• Add ideas to the WP Campaigns Social Content Brainstorm doc #191
• #WP20 From Blogs to Blocks campaign #220
• Share and help collect #WPPhotos stories #238
• Familiarize yourself with the WordPress Brand Writing Style Guide #241

Recently closed

• People of WordPress: Rita R-L #366
• [AMPLIFY]: WordPress is joining forces with Drupal, Joomla, and TYPO3 in the Open Website Alliance #365
• 2024/02/06 Marketing Team meeting and weekly planning Meeting prep #362
• 2024/01/30 Marketing Team meeting and weekly planning Meeting prep #360
• The Month in WordPress: January 2024 Edition #343

Open floor

• @eidolonnight is documenting ongoing marketing projects #375

Next steps

• Our next meeting is 20 February, 2024 at 15:00 UTC.
• GitHub card for the next meeting: #380

#marketing-team, #meeting-notes