If you are reading these notes on a website other than the Make WordPress Marketing blog, you can add comments directly to the #marketing channel on the Make WordPress Slack or via the team’s blog. The team may not be aware of comments you add on other sites which replicate the notes.
1. Welcome and introduction
- Agenda for the meeting on December 7, 2022.
- The meeting discussions on the Marketing team channel on Slack start with this message in the Make WordPress Slack. You can add to the threads if you were unable to attend the meeting live or for its full duration. If an update relates to a task, please also update the relevant GitHub card on the GitHub tasks board. This is the main project tracking area for the team.
- The meeting was prepared and facilitated by Team Reps: @nalininonstopnewsuk, @lmurillom, @eidolonnight
- Meeting notes: @nalininonstopnewsuk and @webcommsat
- Meeting notes editor/ reviewer: @lmurillom
- For those new to the team, the New Contributor Orientation section of the Handbook can be a good place to start. You can also visit the team’s GitHub task board and join any card you are interested in. All you need is a GitHub account to add a comment or update to a relevant card/ ticket.
2. Getting to know each other
2a. Attendance
The Slack thread lists who came along to the meeting live or asynchronously.
2b. Social Question
What favorite game do you remember playing as a child or play with your family?
You can read replies in this Slack thread. It is a good way to start getting to know some of the other contributors in the team if you are new to it.
3. Notetakers and coffee break facilitators – volunteer opportunities
3a. Can you help take notes?
Thank you to our note-taking volunteers for the next few weeks.
The GitHub card for all aspects of each week’s meeting and any collaboration are linked below by date. We set up cards a couple of weeks in advance of each meeting. Please message Nalini on Slack if you are unsure how to add comments to the GitHub card.
If you have suggestions for the agendas for these meetings or have an update you can give asynchronously, you can also add them to the card (links below) for the relevant week.
14 December 2022 GitHub #144 – @robinwpdeveloper
21 December 2022 GitHub #145 – any takers?
28 December – no live meeting, please add updates to the relevant task’s GitHub card.
Add your name to the GitHub roster / rota at GitHub card #138.
We have a discussion to continue our efforts to make the note taking easier to do. You can join the discussion on GitHub card #148.
3b. Help to facilitate a coffee break?
The team is looking for contributors to open the virtual coffee shop in the bi-weekly coffee break. Check out GitHub card #23 and add your name to the list if you’re interested. We even have a complete guide for facilitators to help.
Our coffee break on December 15, 2022 will be moved to 9.30am UTC on the 15th due to a conflict with State of the Word. @santanainniss will be hosting.
4. Team Rep nominations 2023
Thank you for nominating people for 2023 Marketing team reps. We will check with everyone nominated if they are happy to stand, and will share an election link. Nalini has also asked in the team reps channel about the election form we can use. The GitHub card (#38) has the most recent updates on this process.
If you have been nominated, you can add whether you are happy to go forward on the GitHub card or the post itself.
Discussion under Open Floor on number of team reps in marketing – Slack thread.
5) Marketing Team GitHub
The main Marketing Team task board is available in GitHub. If you would like help using GitHub, please reply in this thread. There is help available.
5a. Raising GitHub card/ ticket awareness slot
Polyglots outreach card GtHub #139 – there is nothing specific from Nicholas and Dan in marketing at the moment. Watch out for further updates from @evarlese on the card. The first monthly post is already available.
You can help by continuing to retweet and share posts on the WordPress.org social channels.
Brand and style guide updates – ongoing collaboration on this on GitHub #73.
5b. Contributor events update
- WordCamp Asia Contributor Day awareness: February 17, 2023 – GitHub ticket #108. Please add to the card if you intend to be at the contributor day and involved in the marketing table. If you would like to help organize the table, you can volunteer too.
- WordCamp Kolkata Contributor Day – GitHub ticket #136 awaiting information on whether there will be a marketing table. Will you be going? Please add to the GitHub card if you will be going and can be involved.
- Are you aware of any other WordCamp or WordPress Meetup contributor days/ events which are likely to have a marketing table?
5c. Updates on WordPress.org social media accounts and how you can help
Our WordPress Social Media Amplification (GitHub ticket #7) details how you can help share and amplify WordPress news on social media. You will also find a list of the primary WordPress.org social accounts and campaign contacts if you would like to help craft content.
In case you missed it, both State of the Word 2022 and the community survey are important to share with your social platforms if you have time this week.
We also have a couple open conversations for folks, even new contributors, to get involved in. These are a couple things we hope to take action on in 2023.
- An open conversation about potentially using TikTok in the future: Help create plan for short form video on Tik Tok #114
- Afeedback request for building an amplification request form: Feedback request: Amplification request form. You can leave feedback on that post or in the associated GitHub issue: Amplification request form #140
Update from @bjmcsherry: WordPress.org kept up its strong momentum into December with another strong performance for our social campaigns. Additionally, while Twitter has been a bit turbulent of late under new ownership, we have seen performances begin to stabilize on that network as well. We gained another 1,102 followers this week, which is up drastically over previous weeks since the Twitter purchase. Our core metrics rose across the board with a solid stream of content that engaged our audience quite a bit. In fact, we improved on every single measurement of engagement that is important to us. Our strongest campaigns of the week included the People of WordPress and WP 6.1 campaigns which helped us discuss features and drove conversations online with our audience. These campaigns and others continued to drive our audience and provided us with our top posts/campaigns of the week.
Some of the performance numbers for the last week:
- Impressions: 392,896
- Engagements: 7,142
- Link clicks: 1,411
- Net-new Followers: 1,102
5d. Newsletters and series
People of WordPress: please read and share the latest People of WordPress article! The WordPresser featured is Huanyi (Eric) Chuang, a front end developer from Taiwan, who helps connect local groups to WordPress and the worldwide open source community. He is part of the team helping to make the first WordCamp Asia a success in 2023.
For the December 2022 (GitHub card #133) edition: Pictures and further information awaited to complete. Research for January 2023 has been started and will run in parallel as a backup. If you would like to help, please add to the GitHub card.
2022 WordPress Survey: Each year, members of the WordPress community provide valuable feedback through an annual survey, which is open now. Please answer it and share your experience! You may also take it in French, German, Italian, Japanese, Russian, or Spanish.
6. Diary dates – upcoming events and meetings
Our next Coffee break will be Thursday, 15 December 2022, at 9:30AM UTC.
This bi-weekly social coffee break is held by the Make Marketing team for all WordPress Marketing contributors, and occasional guests. Stop by and meet some of the friendly faces marketing WordPress.
Follow this Google Calendar with meetings, collaborations, and social activities. We also list important dates in this Forthcoming Diary Dates post.
7. Open floor
- Discussion on the number of team reps for marketing – link in the Team Rep section above.
- The 2022 annual survey and share it on social media with your network. If you work at a WordPress-related organization, please share it with your colleagues too! https://wordpress.org/news/2022/12/2022-wordpress-survey/
So far, about 1,600 responses across seven languages collected. The survey is open through the end of the year and is much shorter this year. - Suggest Topics for the 2023 WordPress Community Summit – request for all Contributor Teams to suggest Community Summit topics by January 16, 2023.
Next week’s planning – GitHub card #144, December 14, 2022 meeting. You can add to the card on GitHub with anything to include or updates on a specific card to be included.