Notes: Global Marketing Team meeting, 9 May 2023 – DocsWP

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack.

This meeting was organized on GitHub card #224
Leading the meeting: @robinwpdeveloper
Taking notes: @sereedmedia
Link to meeting start in Slack: https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644420666139
Link to attendance thread in Slack (12 contribs): https://wordpress.slack.com/archives/C0GKJ7TFA/p1683644520706479

Team News

Marketing Team members Jenni McKinnon, Sé Reed, and Mark-Andrew are currently slated to attend the Community Summit.
Marketing Team successfully launched the #WP20 From Blogs to Blocks campaign. Thank you to @ninianepress, @nomadskateboarding, @sereedmedia, @santanainniss and @ngreennc for making that happen.
This week’s coffee break will be on Thursday, 18 May, 2023 at 1~~8:30 UTC~~ 17:00 UTC
- WCEU collaboration session with WCEU table lead @rmartinezduque

WordPress continued to hold steady this week. We had gains of 339 net-new followers over the week and did see some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-261) as more people slowly move away from the platform. However, we are also beginning a period where with the warmer weather, people who have been inside for long periods, are starting to head out more. More often the industry as a whole will see a drop off in user activity and engagement.
The overall performance was strong from a campaign perspective. We saw 3 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2, WP20, and the People of WordPress had the strongest performances for the week.
Here is a look at the numbers for the week:
- Impressions: 300,309
- Engagements: 5,279
- Link clicks: 1,370
- Engagement Rate: 1.7%

Grow Your Story: Phase II #222
- New ticket for the 2023 campaign
WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
- Discussion about using pull requests for editing content, no conclusion reached

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
- This will be part of our WCEU documentation prep
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
- Good collaboration session topic
Adds marketing-specific issue templates #213 AND Amplification request form #140
- Waiting on pull request review and review changes
- Issue author: need to find the time to review all the comments and merge stuff in. My best guess is by end of May.

Marketing Team text for WCEU Contributor Day #212
- Thanks to @ninianepress for helping @sereedmedia get this done

From @rmartinezduque: Openverse update: They now have new Flickr images in the catalog, here’s an example from the James Webb Space Telescope. We’ll be sharing this news on social media!
From @sereedmedia: I want to share that I am personally very proud of what this team has accomplished with the From Blogs to Blocks campaign. Particularly, I want to acknowledge the small but mighty contributor team that came together to make an idea happen. Thank you to @ninianepress for taking the risk to share an idea and being willing to see it through. Thank you to @nomadskateboarding for always bringing the most contagious enthusiasm and can-do attitude to everything you do. Thank you to @ngreennc or jumping in with both feet and showing up (even while cooking dinner). And thank you to @santanainniss for helping us to believe in ourselves. You all TRULY epitomize the spirit of WordPress. <3

Our next meeting is 16 May, 2023 at 15:00 UTC.