Notes: Global Marketing Team meeting, 7 March 2023 – DocsWP

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack.

This meeting was organized on GitHub card #195
Leading the meeting:@sereedmedia
Taking notes: @santanainniss
Slack link to meeting start: https://wordpress.slack.com/archives/C0GKJ7TFA/p1678201325798219

Team News

Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. We’ll collect feedback on what’s been shipped, and iterate!
We recently did a last call for goals for the 2023 Marketing team on GitHub card #165. Team reps will now consolidate and publish a goals post.
WordPress 6.2 live demo happened. You can view the demo here.

WordPress maintained strong growth during the week in net-new followers with a 984 jump. This is down slightly as we had a larger group of Twitter followers again deactivate accounts following some news in the media regarding Twitter. Despite not having the Twitter numbers, we excelled in performance with LinkedIn, which grew by 622, or two-thirds of the total growth.

Part of the overall performance came from the WP 20th Anniversary campaign along with the Photo Directory campaign around the World Wildlife Day celebrations. This top 3 also included a separate campaign focused on a WP 6.2 Beta 4 campaign.

Here is a look at some of the performance numbers for the last week:
- Impressions: 309,143
- Engagements: 5,665
- Link clicks: 1,439
- Engagement Rate: 1.8%

Leveraging marketing strategies to eclipse WordPress competitors #202
- @ninianepress shared that there are updates on the thread.
Gutenberg and Blogging Campaign #199
- @ninianepress and @sereedmedia discussed the tie in to WP20 campaign efforts
WordPress for Corporate Sized Entities #22
- @dansoschin @sereedmedia discussed the historical context of this card and the next steps.
WordPress Media Outreach #135
- @rmartinezduque clarified that there are no additional updates at this time.
Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
- @ninianepress asked to be assigned to this issue.
Moving GitHub issues that are used to explain process or structure of Marketing Team to Handbook #180
- @rmartinezduque requested a deadline for this issue.
Capturing Marketing Photos for the WordPress Photo Directory #189
- @rmartinezduque clarifies the different efforts. #178 is more focused on social content to promote the Photo Directory.