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    Notes: Global Marketing Team meeting, 30 May 2023

    Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

    Team News

    • #WP20 From Blogs to Blocks campaign was a huge success! Kudos to the whole team behind the campaign! Remember: You can still participate. Sign the birthday card.
    • Team Rep @santanainniss is still out on leave.
    • WCEU Contributor Day is 8 June, 2023
    • The next coffee break will be on Thursday, 1 June, 2023 at 18:0030 UTC.
      • We will be discussing how the Marketing Team can deepen our use of GitHub and its related tools.
      • Clarification on meeting time. It is 18:30 UTC.
      • Topic will be switched from GitHub process topic for WCEU prep.

    WordPress Publications

    WordPress.org social media updates

    • Social Media stats
      • WordPress had a really positive week this week. It was expected to see an increase in impressions, with the added campaigns through the week but we actually far outperformed in the increase in engagements. We ran 24 hours of WordPress campaigns through Saturday in UTC hours, and as part of that, we had really strong engagement throughout the whole event. We gained 534 net-new followers over the week which was a 47.5% increase over the previous week. While we ran several types of campaigns throughout the week, our WP20 campaign took center stage and really was the strongest campaign all week.
      • The overall performance was strong from a campaign perspective. However, as discussed WP20 took the top 3 places for the strongest performances of the week. Most of these took place during the Saturday 24-hour campaigns.
      • Here is a look at the numbers for the week:
        • Impressions: 706,990
        • Engagements: 13,084
        • Link clicks: 2,726
        • Engagement Rate: 1.8%

    GitHub Issues

    Open Issues

    • Marketing Team management
      • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
        • Needs cleanup for WCEU
        • Should not be on the list or have the “good first edition” tag
      • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
        • Needs attention pre-WCEU
        • Suggested to work on in collaboration session
      • Adds marketing-specific issue templates #213 AND Amplification request form #140
        • We will be discussing this ticket tomorrow at the Coffee Break 18:30 UTC
      • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
        • This needs attention pre-WCEU
    • Cross-team collaboration
      • Help develop topics and create marketing content for Make WordPress Developer Blog #171
        • Collaborator volunteer, suggested to add ideas to GitHub card
      • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
        • Created separate issues for the WPPhotos campaign:
          • Main one/Macro: [Ongoing] WordPress Photo Directory Social Campaign – #WPPhotos
          • Help amplify #WPPhotos content links to WordPress Social Media Amplification #7
          • Collect #WPPhotos stories links to Share and help collect #WPPhotos stories #238
          • Help write social posts links to WPPhotos Social Content Contribution Guide #239
          • Capture Marketing photos links to Capturing Marketing Photos for the WordPress Photo Directory #189
          • New label is WPPhotos: https://github.com/WordPress/Marketing-Team/labels/WPPhotos. 
        • Identify and update/create single page clarifying structure of WordPress plugin and theme ecosystem #179
          • Could be related to that interactive map mentioned in Open Floor at 23 May meeting
        • Develop a widget for WordPress dashboard to offer Mobile app installation #201
          •  May do patch proposal after WCEU
        • Tide Promotion #207
          • Need to talk with the Tide team sometime after the WCEU. They are working by themselves, and we need to convey the potential value and outcome of the campaign.
          • There is background on Tide promotion, may be in old GH card.
    • Project marketing:
      • Get involved or Contribute tab for the About page — structure and the content #217
        • This also has a lot of updates. @oglekler is getting this into 6.3 as core triage lead.
      • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
        • The repo will continue to be open for PRs, issues etc.
      • The Month in WordPress: May 2023 Edition #226
      • People of WordPress – Stefano Cassone #233
        • Card has been updated and the post was published on May 31. Link has been shared with Brett and Reyes for social media promotion. Will close the GitHub issue once the Italian translation is published and the link added to the News post.
      • People of WordPress: Allison D #234
        • Follow-ups have been sent.
      • People of WordPress: Ryan K #235
        • If anyone wants to help with this, do add a note on the GitHub card.

    Closing Soon

    • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
      • Needs to be revised to not be specific to drafting content but to campaign concepts, integrated marketing opportunities, etc.

    Recently Closed

    • Five for the Future Email Template for Contributors #18 

    Open Floor

    • From @sereedmedia: Sign the WordPress Birthday card! 
    • From @oglekler:
    • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetup about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cli, mobile applications, Rosetta sites, official social media, Gutenberg time, Developer blog etc.

    Next Steps

    Our next meeting is 06 June, 2023 at 15:00 UTC.

    • Marketing Team meeting and weekly planning #237

    Note: This post is backdated to the correct Notes posting date of June 5, 2023. Was published on July 14, 2023. – SR

    #marketing-team, #meeting-notes