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Notes: Global Marketing Team meeting, 28 February 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

Team News

WordPress Publications

  • WP Briefing Podcast:  https://wordpress.org/news/2023/02/episode-50-3-interesting-trends-from-wordcamp-asia/

WordPress.org social media updates

  • WordPress maintained strong growth this week with net new followers with a 1,291 jump through the week. This is larger than the 1,237 growth (7.6% increase) that we had last week. While we ran fewer campaigns and saw some impression/engagement drops as a result  (this was to be expected), we still managed to hold onto a 2% engagement rate which is a target for us and have managed to maintain this.
  • Part of the overall performance came from the WP 6.2 Beta 3 campaign. This campaign ended up with 2 of the top 3 posts for the week, including the top performance. This top 3 also included a separate campaign focused on a WP 6.1 features campaign. You can see this broken down more in the upcoming section Top Performers by Engagement section.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 234,627
    • Engagements: 5,073
    • Link clicks: 1,353
    • Engagement Rate: 2%

Marketing Project and Task Discussion

Open Floor

  • Work is beginning on #WP20 – the 20th anniversary celebration of WordPress. You can read the initial post here: https://wordpress.org/news/2023/01/wordpress-is-turning-20-lets-celebrate/
    • Can we create a marketing team GitHub ticket for ideas for WordPress’s 20th Birthday?
  • Theme Directory redesign: https://make.wordpress.org/meta/2023/02/10/theme-directory-redesign-update/
    • Opinions encouraged
  • Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
    • Has been removed 
  • Robin: 6.2 Live Product Demo on March 2. More details : https://make.wordpress.org/core/2023/02/21/6-2-live-product-demo/
  • Courtney Robertson: The Individual Learner Survey has now closed. Thanks to the efforts of team collaborations, we were just shy of 600 respondents. Thank you Marketing team for the lift and contributor day attendees for also completing the survey. Training team will have results to share soon from this, and will evaluate next steps toward a fuller Needs Analysis (another cross-team collaboration initiative)

Next Steps

Our next meeting is 7 March, 2023 at 15:00 UTC.

  • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/195

Attendees

Some meta comments about this note-taking process: Per our marketing team process goals for developing a notes system that is manageable and useful for the team and the overall project on a long-term basis, I developed a step-by-step process for note-taking in the above format. Today I was able to time the process, and it clocked in at 28 minutes (not including posting), which beats our team-rep goal of a notes-taking process that averages 30 minutes. Woot! I’ll be preparing the notes from March 1 shortly, and will time it again. As we are still in our notes-development process, please be sure to leave comments on these notes, both what works for you, and what’s missing, so we can incorporate your experience. Thanks!

– Sé