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Notes: Global Marketing Team meeting, 25 July 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

Team News

  • No major updates
  • The next coffee break will be on Thursday, 27 July, 2023 at 18:30 UTC.

WordPress Publications

WordPress.org social media updates

  • Social Media stats
    • Per Brett McSherry:
      • WordPress had another excellent week. The numbers dropped a bit as we were up against the Beta 4 campaign the previous week, which drove a lot of excitement and more video content that offered good engagement in the channel. That said, these numbers are great. The engagement number of 4,549 is a higher-than-average number for the summer months, despite the fewer impressions/engagements from the previous week. We increased the number of link clicks to the website this week, which is a good evaluation that the content with clicks to the websites actually drove more traffic. We also had 710 net new followers this week, which is lower than the previous week, which is still believed to be Facebook reactivating accounts as the number of new followers all came from Facebook alone.
      • The overall performance was strong from a campaign perspective. During the week, several campaigns performed well, but this week belonged to the WordPress Developer social post, WordCamp US post about Contributor Day, and the WP Briefing campaign for episode #60 launching this week. These campaigns drove high engagement and, most importantly, click engagement to the website, including 832 total engagements in just those 3 posts alone. This is broken down more in the upcoming Top Performers by Engagement section.
        • Impressions: 232,615
        • Engagements: 4,549
        • Link clicks: 1,421
        • Engagement Rate: 1.8%

GitHub Issues

New Issues

  • People of WordPress: Ihtisham Z #258

Open Issues

There was no discussion on issues from the Marketing Team GitHub in Slack this week, so we are listing all issues as were presented in the meeting.

  • Marketing Team management
    • WordPress Media Outreach #135
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
    • Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
    • Prepare and post Marketing Team update for Updates channel #228
    • Familiarize yourself with the WordPress Brand Writing Style Guide #241
    • Pages on MakeWP that show the % of WP #255

  • Cross-team collaboration
    • Help develop topics and create marketing content for Make WordPress Developer Blog #171
    • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • Identify and update/create single page clarifying structure of WordPress plugin and theme ecosystem #179
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
    • Develop a widget for WordPress dashboard to offer Mobile app installation #201
    • Tide Promotion #207
    • Promote Helping to Documentation team with Mobile Apps docs #219
    • WPPhotos Social Content Contribution Guide #239
    • Celebrating Pride Month and WordPress Diversity #240
    • Help Training Team develop a strategic marketing plan for promoting Learn WordPress learning pathways amplify Community cross-team promotion Training #249
    • Promote the #feature-notifications team’s Notification survey #248
    • Develop communications materials for Contributor Mentorship Pilot Program #253

  • WordPress Project marketing
    • Gutenberg and Blogging Campaign #199 (Discussion)
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • What is WordPress? #205
    • Get involved or Contribute tab for the About page — structure and the content #217
    • Showcase Guidelines and Content Moderation #221
    • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Grow Your Story: Phase II #222
    • People of WordPress: Ryan K #235
    • The Month in WordPress: June 2023 Edition #243
    • Revising the Enterprise page on WordPress.org#244 (Discussion)

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • #WP20 From Blogs to Blocks campaign #220 
  • Share and help collect #WPPhotos stories #238

Recently Closed

  • None

Open Floor

  • None

Next Steps

Note: This post is backdated to the correct Notes posting date of July 31, 2023. Was published on September 29, 2023.

#marketing-team, #meeting-notes, #team-reps