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Notes: Global Marketing Team meeting, 23 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

Team News

  • We are on DAY 16 of the #WP20 From Blogs to Blocks campaign!
  • Team Rep @Santana.Inniss is still out on leave. Team Rep @Robin is also out this week.
  • The Marketing Table at WC Sylhet Contributor Day was a big success! Welcome new contributors!
  • Revising the Coffee Break. Please leave your input in GitHub #137

WordPress Publications

WordPress.org social media updates

  • Social Media stats
    • WordPress continued to hold steady this week. We gained 362 net-new followers over the week and saw some good results from individual platforms such as Instagram and LinkedIn. Twitter continued to see losses (-258) as more people slowly moved away from the platform. Despite Twitter, we actually saw some strong individual performances on the other platforms, which makes me excited to see them.
    • The overall performance was strong from a campaign perspective. We saw 2 different campaigns reach the top 3 overall for WordPress. Campaigns such as WP 6.2.2 announcement post on the release and the WordPress News campaign had the strongest performances for the week.
    • Here is a look at the numbers for the week:
      • Impressions: 524,478
      • Engagements: 7,580
      • Link clicks: 2,046
      • Engagement Rate: 1.4%

GitHub Issues

New Issues

  • > Start Here! Marketing Team Contributor Table for WordCamp Sylhet, Bangladesh 20 May 2023 #231
    • This ticket was for WC Sylhet management. As that is over, we can use the text on the generic contributor day materials.

Open Issues

  • Marketing Team management
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Proposed to discuss this ticket at the Coffee Break collaboration session on 01 June, 2023.
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This ticket can also be part of the Coffee Break collaboration session on 01 June, 2023.
      • Adds marketing-specific issue templates #213 AND Amplification request form #140
    • Collect and create materials for Marketing Team Contributor tables at WordCamps #229
      • We can bring the WCSylhet ticket text into this ticket, as an example of a Contributor Day ticket.
    • Prepare and post Marketing Team update for Updates channel #228
      • Not yet completed, on hold til after #WP20 From Blogs to Blocks campaign
  • Cross-team collaboration
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • Can also be for our 01 June 2023 Coffee Break collaboration session.
    • Promote Helping to Documentation team with Mobile Apps docs #219
      • Current status: In the GH issue (linked above) I outlined the steps that we need to take. The first step is figuring out if we need a different structure. They’re currently in FAQ format. After that, a content review needs to happen to outline what needs updating. If we can get started on figuring out the structure, we can move this along a lot quicker
  • Project marketing:
    • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
      • Suggested this could be a Community Summit discussion
      • Get involved or Contribute tab for the About page — structure and the content #217
        • Ticket author @oglekler expects this can go live in 6.3. She will be updating a Doc to match the proposed patch so we can work on the text.
      • #WP20 From Blogs to Blocks campaign #220
        • We have been getting some great participation from the community and there is lots of love for the campaign on social media!! Reminder to team and contributors to participate.
      • Showcase Guidelines and Content Moderation #221
        • Updates requested but not available.
      • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
        • Updates requested but not available.
      • Grow Your Story: Phase II #222
        • @jpantani is looking for others to collaborate on this initiative. It was suggested to add some steps or tasks to the GH issue to make it clearer what needs to be done.

Closing Soon

  • Five for the Future Email Template for Contributors #18
    • Official rep for FFTF is Hari Shanker. He has captured the ticket content and noted the docs 1 and 2. FFTF may be revisted in Q3 or Q4 2023.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be updated to be ideas doc, not content writing and turned into a GitHub issues instead of a doc.

Open Floor

  • From @sereedmedia: If you are a marketing team contributor, please participate in #WP20 From Blogs to Blocks! It’s actually quite fun, and it’s bringing the community together.
  • From @oglekler:
  • can create some WordPress map :world_map: to collect, categorize and make easier to navigate all WordPress projects. For example, right now I am attending a meetup about WordPress Playground. And we have separate projects, and sites, and locales etc. So, no sitemap will make an overview about the whole WordPress project, and sometimes it isn’t easy to find something or even know that it exists. So I am wondering if we can have some nice looking navigation tool, it will be cool to have it in part game view with ability to switch off gamification. Things to cover: underscore theme and other official themes, official plugins, wp-cli, mobile applications, Rosetta sites, official social media, Gutenberg time, Developer blog etc.

Next Steps

Our next meeting is 30 May, 2023 at 15:00 UTC.

  • Marketing Team meeting and weekly planning #236

Note: This post is backdated to the correct Notes posting date of May 29, 2023. Was published on July 14, 2023. – SR

#marketing-team, #meeting-notes