Notes: Global Marketing Team meeting, 21 February 2023 – DocsWP

Team news

We had 33 new contributors join at WordCamp Asia Contributor Day!! Welcome everyone!
If you joined at Contributor Day at WordCamp Asia, please fill out this survey – https://docs.google.com/forms/d/e/1FAIpQLSfHb9vaDyx0P8Nj_nXVjiZD9bnCmrBG0_RWk-8dK063NYUFyA/viewform
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CLOSING SOON: Ongoing discussion on the goals for the 2023 Marketing team. Join the discussion on GitHub card #165: https://github.com/WordPress/Marketing-Team/discussions/165

Impressions: 268,597
Engagements: 6,423
Link clicks: 2,019
Engagement Rate: 2.3%
Campaigns:
- Continued growth of YouTube subscribers this week. We’ve seen our YouTube channel grow faster than we anticipated, it actually outpaced both Twitter and Facebook in terms of growth which is a first seeing it as one of the tops in subscriber counts.
- WP 6.2 Beta campaign. This campaign ended up in the top 3 for the week respectively as it was very well discussed across all platforms.

Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #19 https://github.com/WordPress/Marketing-Team/issues/192
- Most of this content has been absorbed by Training, conversation is ongoing
Write poetry to support WordPress 6.2 release announcements #193 https://github.com/WordPress/Marketing-Team/issues/193
- If anyone has any questions please reach out to @laurlittle, @marybaum or @jpantani for help.
Showcase will return to being coordinated through marketing in the future: https://make.wordpress.org/meta/2022/12/14/showcase-visual-refresh/
- Showcase is very likely returning to the design board, per a recent meta thread: https://wordpress.slack.com/archives/C02QB8GMM/p1676876490380769
Removing the recurring collaboration calendar meeting held on the Global Marketing Calendar every other Wednesday.
- Consensus is that we should document the process and discuss if we need to do future collaboration live meeting sessions

Jamie Madden – working to automate LearnWP updates into the spreadsheet to create a place to create social content
Courtney Robertson – 6.2 release at the end of March, you might be interested in testing the coming features and/or creating assets for promotionals. https://app.instawp.io/launch?t=betarc is available for us to use.

Our next meeting is 28 February, 2023 at 15:00 UTC.