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Notes: Global Marketing Team meeting, 2 May 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

Team News

  • Two of our team reps are currently out on leave: @robinwpdeveloper and @santanainniss. We hope they will be able to return soon!
  • The Marketing team reps were asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. We have recommended @ninianepress (Jenni McKinnon), @sereedmedia (Sé Reed), and @ngreennc (Nyasha Green). Contributor @noman@nomadskateboarding (Mark-Andrew) is already slated to attend.
  • Help us prepare Marketing Team text for WCEU Contributor Day: https://github.com/WordPress/Marketing-Team/issues/212
    • Discussion on ticket that lead to completion/close-out
  • This next coffee break will be on TBD. The topic will be: WordCamp Europe Contributor Day prep

WordPress Publications

WordPress.org social media updates

  • WordPress had a solid week over the past week from a performance perspective. We managed to improve our total number of clicks to the website (1,379 or +1.9%) and maintained a fairly close engagement rate (1.9%) which is on par with our goals. We produced a good mix of campaigns and saw similar performances to some of our better weeks. We did see some loss again with Twitter as it continues to see a loss of subscribers as more people leave the platform. This lowered our overall gain on the week to 386.
  • The overall performance was strong from many campaigns, however, it was strongest with our WP20 campaign and saw that campaign alone picked up all 3 of the top performing places for the week as users continue to get excited about the upcoming 20th anniversary.
  • Here is a look at some of the performance numbers for the last week:
    • Impressions: 322,578
    • Engagements: 6,140
    • Link clicks: 1,379
    • Engagement Rate: 1.9%

GitHub Issues

New Issues

  • Grow Your Story: Phase II #222
    • New ticket for the 2023 campaign
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
    • Discussion about using pull requests for editing content, no conclusion reached

Open Issues

GitHub issues are being grouped in a new way today, please comment if this format is helpful or not.

Marketing Team management:

  • Adds marketing-specific issue templates #213 . Pull request for Amplification request form #140
    • Changes requested on this pull request
    • Please provide feedback on how the marketing team can request and receive information from the community for amplification.

Cross-team collaborations:

  • WPPhotos campaign and the different ways to contribute #178 AND Capturing Marketing Photos for the WordPress Photo Directory #189
    • @rmartinezduque has been updating the handbook and campaign information on this.
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
    • Needs to be sorted and revised for WCEU.
  • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
  • Leveraging marketing strategies to eclipse WordPress competitors #202 (Discussion)
    • Suggestion to submit for the WP Community Summit
  • What is WordPress? #205
    • Tagged Meta Team SEO contributor for review
  • The Month in WordPress: April 2023 Edition #209
    • Deadline flagged and reviews completed
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Showcase Guidelines and Content Moderation #221
    • New Showcase guidelines proposals … this is a key marketing point for WordPress, opinions and feedback encouraged

Closing Soon

Open Floor

  • None

Next Steps

Our next meeting is 09 May, 2023 at 15:00 UTC.

#marketing-team, #meeting-notes