Notes: Global Marketing Team meeting, 18 April 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

• This meeting was organized on GitHub card #214
• Leading the meeting: @santanainniss
• Taking notes: @sereedmedia
• Link to meeting start in Slack 
  • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830179142519
• Link to attendance thread in Slack (12 contribs):
  • https://wordpress.slack.com/archives/C0GKJ7TFA/p1681830500513209

Team News

• Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 
• The Marketing team reps have been asked for input on topics to discuss and contributors to recommend to attend the Community Summit at WCUS. More details on the Community Summit here: https://communitysummit.wordcamp.org/2023/
• WCUE Contributor Day is 8 June, 2023. Are you attending? Please let us know here: https://github.com/WordPress/Marketing-Team/issues/218

WordPress.org social media updates

• WordPress had an adjustment week this week with 658 new followers. Performance overall was really good, and over 9K engagement is quite high when we were hitting 7K earlier this year. Twitter did see us lose some followers as some users continue to leave the platform for other social media platforms. This is expected, however, and we are starting to see real growth in other platforms such as Instagram, LinkedIn, etc.
  The overall performance during the week came from the WP 6.2 campaign as well as WP20. These campaigns ended up with all 3 of the top 3 posts for the week, as excitement builds for the release and has garnered lots of attention. You can see this broken down more in the upcoming section Top Performers by Engagement section.

  Here is a look at some of the performance numbers for the last week:

  • Impressions: 517,953
  • Engagements: 9,149
  • Link clicks: 1,812
  • Engagement Rate: 2.1%

GitHub Issues

New Issues

• #WP20 From Blogs to Blocks campaign #220 https://github.com/WordPress/Marketing-Team/issues/220
  • The Marketing Team did not plan for this to be issue #220
  • Prompts brainstorm doc: https://docs.google.com/document/d/1Bzkmx-_hgDGSXaJfJCLkqagWbE3d6OP1Wc1gZ8XGQMA/edit?usp=sharing 

Open Issues

• GrowYourStory WordPress campaign (2022 launch) #51
  • User Generated Snippets (Redacted user info though to protect privacy) that I’d like to put back into a some type of GYS, Summer Loving Social Campaign highlighting all the good that WordPress has brought to people’s lives. I believe this will help build/reinforce a narrative that WordPress is a platform upon which folks don’t just build their story(/ies) online but also in their lives.
  • Looking for help to select and refine copy, hunt for images, etc. 
  • Requested to put details into new GitHub ticket
• Develop a widget for WordPress dashboard to offer Mobile app installation #201
  • lot of movement on this issue
  • Docs team needs help moving and revising the Mobile app docs as mentioned in #219 
• Github recommended supporting docs #211
  • Pull request has been made and reviewed with change suggestions/requests
• Adds marketing-specific issue templates #213 AND Amplification request form #140
  • Discussion on this would be appreciated
  • Will be revisited by Ticket author this week
• Get involved or Contribute tab for the About page — structure and the content #217
  • Would be great to see in 6.3 or 6.4 

Closing Soon

• Five for the Future Email Template for Contributors #18
  • FFTF contributors are aware of this ticket

Open Floor

• From @jpantani: I’d like to get some additional coverage for the work on /Project about the book. I believe this is an ideal editorial review task for Marketing.
  • Announced on the team channel: https://wordpress.slack.com/archives/C0GKJ7TFA/p1681426966917669
  • Official post: https://make.wordpress.org/project/2023/04/13/wordpress-at-20-in-print/
• From @sereedmedia: Checks out the campaign ticket for #WP20 From Blogs to Blocks! It should be fun! It’s also the first ticket ever posted by new contributor @ngreennc

Next Steps

Our next meeting is 25 April, 2023 at 15:00 UTC.

• GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/215

#marketing-team, #meeting-notes