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Notes: Global Marketing Team meeting, 17 October 2023

Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

Team News

  • Proposal that we resume Coffee & Collaboration Sessions, every other Wednesdays @ 16:00 UTC.

WordPress Publications

WordPress.org social media updates

  • Stats provided by @bmcsherry
    • This was a good week for WordPress but also a slower week. On Wednesday, we paused a few campaigns because of the current world events, hoping to create some space with the current news and our campaigns. Despite this, we actually did have a good week performance-wise with the campaigns that ran Sunday-Tuesday. Both engagements and clicks to the website were improved with a few key campaigns highlighting the WordPress 6.4 Beta 3 release as well as the WordPress 6.3.2 release.
    • Here is a look at the numbers for the week:
      • Impressions: 200,768
      • Engagements: 3,942
      • Link clicks: 1,501
      • Engagement Rate: 1.8%

New Issues

  • Unify communication and terminology around the block editor vs Gutenberg across WordPress.org and associated venues (such as WordCamps, social media ++) #311

Open Issues

This is not a list of all issues from the Marketing Team GitHub in Slack. This is a compilation of items that had discussion in Slack during the week.

  • Marketing Team management – 9 open issues
    • No discussion this week.
  • Cross-team collaboration -17 open issues
    • No discussion this week.
  • Project marketing – 19 open issues
    • No discussion this week.
  • People of WordPress – 7 open issues
    • No discussion this week.

Closing Soon

  • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
  • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
  • New Meeting Notes Format testing #194
  • Get involved or Contribute tab for the About page — structure and the content #217
  • Promote Helping to Documentation team with Mobile Apps docs #219
  • #WP20 From Blogs to Blocks campaign #220
  • WP20 Book: Building Blocks: The Evolution of WordPress 2013-2023 #223
  • Share and help collect #WPPhotos stories #238
  • Celebrating Pride Month and WordPress Diversity #240
  • Familiarize yourself with the WordPress Brand Writing Style Guide #241
  • Promote the #feature-notifications team’s Notification survey #248
  • Start Here! New Marketing Team Contributor Issue for WordCamp Kathmandu Contributor Day #294

Recently Closed

  • None

Open Floor

  • None

Next Steps

#marketing-team, #meeting-notes