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    Notes: Global Marketing Team meeting, 11 April 2023

    Please add any comments on the related Marketing Tasks GitHub issue or in the #marketing channel on the Make WordPress Slack. 

    Team News

    • Next coffee break was tentatively scheduled for 13 April 18:30 UTC to check out the Stories feature in Jetpack for possible use.
    • Please continue to provide feedback on the notes as we update our format. Please comment on GitHub Issue 194 or leave comments directly on notes posts. 

    WordPress Publications

    WordPress.org social media updates

    • No stats were presented this week

    GitHub Issues

    New Issues

    • Get involved or Contribute tab for the About page — structure and the content #217

    Open Issues

    • Gutenberg and Blogging Campaign #199
      • We have kicked off an iteration of this campaign for the #WP20! It will start May 7 and run through the WP birthday of May 27. If you would like to help organize the campaign, please let the marketing team know in Slack.
    • WordPress Media Outreach #135
      • Discussion is currently focused on press release process.
    • Create single source of reference/FAQ for Make WordPress contributors working on GitHub #167
      • Ideally we could tackle this ticket before WCEU.
    • Update Marketing Handbooks “Get Involved” pages to improve contribution process for Marketing contributors #169
      • This needs attention before WCEU
    • WPPhotos campaign and the different ways to contribute #178 & Capturing Marketing Photos for the WordPress Photo Directory #189
      • The idea was to split the ‘How to contribute’ section of #178 into different GitHub issues
      • Needs to be finished before WCEU for contributor day
    • Identify and update/create single page clarifying structure of WordPress plugin and theme ecosystem #179
      • A marketing contributor has offered to work on this in the coming months.
    • Add ideas to the WP Campaigns Social Content Brainstorm doc #191
      • This ticket needs to be reviewed for good ideas that can be incorporated into the marketing team strategy/plan, and then revised for WCEU and additional “open brainstorming” opportunities
    • Create shortform video content from contributors for WordPress’ 20th Birthday! #190
      • This ticket needs to be updated and closed
    • Help create a plan for short form video on Tik Tok #114  AND Develop shortform video content and related copy with Learn Team #187
      • This week’s Marketing team coffee break focusing on Jetpack Stories is part of these efforts. We are looking at using Jetpack Stories to publish short-form vertical video on Learn
    • Create revised content for GitHub repo Contributor Day Handbook (cross-team collab) #192
      • Needs attention before WCEU
    • Develop a widget for WordPress dashboard to offer Mobile app installation #201
      • Contributor @OGlekler is developing tickets and doing research to determine how marketing can help with the Mobile app switch to dot-org/decoupling from Jetpack.
    • Leveraging marketing strategies to eclipse WordPress competitors #202
      • Should this be a discussion tticket first and then once campaigns are developed, those can be issues?
    • What is WordPress? #205
      • This issue needs to be moved forward with project leadership. We have done outreach for comments.
    • Github recommended supporting docs #211

    Closing Soon

    • Five for the Future Email Template for Contributors #18
      • Flagged for FFTF contributors to be incorporated into FFTF docs

    Open Floor

    • None

    Next Steps

    Our next meeting is 18 April, 2023 at 15:00 UTC.

    • GitHub card for the next meeting: https://github.com/WordPress/Marketing-Team/issues/214

    #marketing-team, #meeting-notes