Notes: Global Marketing Meeting, 09 February 2022

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1. Welcome

These notes summarize the Global Marketing Team’s weekly meeting and focus on high-level actions and outcomes. To facilitate asynchronous participation and time zone inclusion, meeting notes are posted approximately 48 hours later to allow participation via the #marketing Slack channel threads. To contribute, please comment directly to this post or revisit the linked threads below.

• Agenda (meeting agenda will be linked when available)
• Hello and welcome to the meeting can be found at this Slack link
• Meeting facilitated by: @nalininonstopnewsuk and @EidolonNight
• Meeting notes: @santanainniss
• Notes reviewed by: @nalininonstopnewsuk and @EidolonNight

2. Participants & How to Contribute

• Attendees of this meeting: 12 participants can be reviewed via this (Slack Thread with WordPress IDs)
• Social question of the week: ““Do you have a favorite hat or hair decoration? Do share why you love hats too!” See participant responses via this Slack thread (link).
• Learn how to get involved with marketing in WordPress (link).
• Helpful information for creating WordPress.org and Make WordPress Slack accounts (link).
• Additional information on getting started via GitHub (link).

3. Notes from the Last Meeting

• Link to notes from last week’s meeting (2 February 2022)
• Brett McSherry volunteered for 2 March
• A call was made for volunteer note takers. A volunteer is still needed for 9 March, 2022. To volunteer as a note taker, please leave a comment on this Slack thread (link)

4. Project Updates

• 4a Monthly Meetup Organizer Newsletter Update
  • Slack Thread Link: Monthly Meetup Organizer Newsletter update 
  • Monthly Meetup Organizer for February 2022 newsletter will go out soonCall for submissions/additions: Please submit using the GitHub card for this issue by 11 February 2022

• 4b Social Media
  • Slack Thread Link: Social Media
    • Performance
      • Our audience across all networks grew by 967 followers last week. That brings our total audience to 2,031,310 followers. This was one of our best growth weeks in the last couple months. As usual, our most engaging posts utilized video and imagery. (example 1, example 2)
      • Impressions: 1,513,788
      • Engagements: 9,307
      • Link clicks: 2,610
      • Messages received: 1,613
    • The Week Ahead
      • Please share news of the new News design. This will be launching this month, and we want everyone to be aware and excited for the changes. If you are new, or looking for an easy way to participate, this is a great opportunity to use your voice.
        • Twitter
        • Facebook
        • Instagram
        • Linkedin
• 4c Learn WordPress
  • Slack Thread Link: Learn WordPress
  • Last week we promoted Social Learning Spaces (SLS) [this used to be known as the WordPress Meetup for materials on Learn WordPress]  for Full Site Editing (FSE) Outcome: full event and 85 person waiting list!
  • Also promoted a workshop on using the navigation block
  • This week we are planning on promotion two additional assets:
    • Global Styles workshop
    • SLS for Theme Blocks ← Online Meetup event happening Monday, February 14th at 20:00 UTC. 
• 4d GitHub Migration Update
  • Slack Thread Link: GitHub Migration Update
    • Thanks  to @webcommsat, @lmurillom, @nalininonstopnewsuk, and @meher who have volunteered considerable time to the migration project. 
    • Thanks also to @webcommsat and @vimes1984 for working on bug issues and fixes in GitHub
    • The rebuilt marketing task list can be found on this GitHub link.
    • The Series board will be manually migrated to avoid bugs. If you are missing a card you are working on, please ping @webcommsat or @meher or reply to the thread in Slack
    • Call for volunteers: volunteers needed to help test fixes. Effort consists of adding comments and labels in GitHub. If you can volunteer, please ping @webcommsat or @meher or reply to the thread in Slack

5. WordPress Marketing Team Celebration

• Join us at the WordPress Marketing Team Celebration for outgoing and incoming team reps, as well as all the contributors that have contributed to the Make Marketing Team since its creation in 2014!
  • Slack Thread Link: WordPress Marketing Team Celebration
  • Details: Thursday 17 February 2022, at 15:00 UTC
  • Link to the event will be shared in Slack prior to the event.

6. Diary/Calendar Dates

• Slack Thread Link: Diary/Calendar Dates
  • View upcoming events, meetings and collaborations on the Marketing Team’s Google Calendar at this link.
  • Important upcoming dates post can be found at this link.

7. Open Floor

• Slack Thread Link: Open Floor
  • Update on Contributor Day organized by Yoast
    • Slack Thread Link: Update on Contributor Day organized by Yoast
    • 11 contributors 
    • Worked on microcopy for social media posts
    • Created new folder in the .Org Marketing Materials folder called “009-Social Media” which includes performance analysis and brainstorming documents 
    • View the new folder and additional information via this GitHub link.

#marketing-team, #meeting-notes