The Marketing to End-users subgroup met for the second time, following up on ideas generated at the WordCamp US Contributor Day and the initial January 11, 2017 meeting. The Marketing team is open to new contributors, and you may visit the Marketing channel (here’s the Slack thread for this January 11 meeting), and you may comment on this post.
Many project ideas have been generated for marketing to end-users, and we reminded ourselves to focus on single site owners or small business users of WordPress along with content creators and bloggers.
In the meeting, those present determined that the first next step should be to develop an editorial structure for proposing and generating marketing content, before working on how to distribute and share it. Sara @rosso99 said, “We have a lot of ideas, and people need to start tackling things tactically, putting structure / proposals around them.”
We also felt it’s important to identify the end-user personas to target and to craft lists of keywords to accompany them. We should draft sample content to demonstrate the various kinds of content to use. We can also begin to consider how to place content on WordPress blogs, how to invite guest posts, and how to work with some external sites in the WordPress ecosystem.
Recap of Goals/Scope: Marketing WordPress to End-Users: this subgroup focuses on marketing to end-users, those single-site owners or small business users of WordPress, and content creators and bloggers. Information is more focused on the usability of the software, Features and integrations which will help them self-manage their websites, and information comparing WordPress to other website solution. (Read about the other marketing subgroups in The Four Horsemen of WordPress.org Marketing)
**Sara reminds: If you want to work on any Marketing to End-Users project idea not mentioned here, you just have to speak up, and dedicate time to it.
End-users Editorial Plan
We discussed potential topics, who to target, and where the content could go. Here’s a summary of the types of things that may go into the editorial plan:
- SEO strategy
- Target personas
- Keywords
- Content
- User stories
- Success stories
- Inspirational stories
- Video interviews shot at WordCamps
- Instructional tutorials
- Community events
- Content samples
- User stories
- Distribution
- WordPress.org blog
- WordPress.com blog
- Other sites in Community & ecosystem
- Guest posts
- Newsletter
- Sharing
- Social Media
- wordpress
- @wordpressdotcom
- Social Media
The subgroup will collaborate on the End-users Editorial Plan and follow up on progress in the next monthly meeting.
See you at the next monthly meeting – here’s the full schedule of meetings in 2017.