Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams. We reiterate our mission each week so that everyone who is new to the team understands what our goals are. This helps with onboarding.
We’d love you to join the Marketing Team. If you have any questions or feel lost (all of us do at some point), please feel free to ping any of us in Slack. We’re here to help guide and mentor you. xoxo ~ Bridget (@gidgey on Slack)
Getting Involved
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
Today’s Meeting
Today’s notes taken by: @harryjackson1221
Meeting attended by: @mcdwayne, @harryjackson1221, @maedahbatool, @siobhanseija, @abhanonstopnewsuk, @miker, @tokyobiyori, @joelobo, @machielle, @westcounty.media, @chanthaboune, @gidgey
First, we discussed the new format our meetings will use, to ensure we are spending less time on going through cards, and more time assisting with onboarding and the work done in the last week.
Celebrations
- @mcdwayne mentioned the new, improved meeting style he proposed last week.
- @harryjackson1221 spent some time formatting the cards to fit the new format, clearly outlining the milestones case studies should have
- @mcdwayne shared the updated Jargon Glossary
- @siobhanseija finished and submitted the subtitles for a video: https://wordpress.tv/2018/09/20/wordcamp-europe-2018-contributor-day/
- @abhanonstopnewsuk got 12 more videos for WP Marketing, and has broken up the card and put one publishing task in the progress queue
- @westcounty.media recruited @yann from thinkmoko to join #marketing
Updates
@harryjackson1221 provided some updates for the Trello card: Read and Format Case Studies (from Survey Answers)
- We have a few Case Studies that can use some love. There is a case study in progress and a few over in the To Do column. These are making decent progress. There are also a few that need more info, such as the Studio Z, Pragmatic Web and 34sp.com cards in To Do.
In Progress
Savii Case Study – Radish Concepts
Trello Link: https://trello.com/c/EAejEGtB/204-savii-case-study-radish-concepts
Task Lead: @brenneradams
- This case study has quite a bit of content and is at about 90%, but could use some more tidying up if anyone wants to hop in and help; The next milestone will be passing off to @gidgey and @mcdwayne for peer review and an editorial pass. I have added a checklist to the card to help keep track of this.
- We are working to finalize the second round of edits, to pass off to @gidgey and @mcdwayne for a final pass.
To Do
Case Study for Land Trust Alliance by 2 Dogs Media
Trello Link: https://trello.com/c/Nn1iSkQ7/207-case-study-for-land-trust-alliance-by-2-dogs-media
Task Lead: NO ONE! YET!
This is an opportunity for someone :new: to own a task; The milestones will be outlined in a checklist on the card. We need to review the submission, write copy to fit the outline on the doc based on the submission and make some content suggestions. We may need to reach out to the party that submitted to get additional content, I can do that if need be. The second milestone will be a peer review/editorial pass. The third milestone is the second round of edits, then finalize it to move over for a final pass by @gidgey/@mcdwayne. A screenshot, publishing on the marketing blog and submission to the WordPress.org showcase are the final milestones.
Write a “How to create a WordPress business website” guide
Trello Link: https://trello.com/c/ZvNV8hpj/194-write-a-how-to-create-a-wordpress-business-website-guide
Task Lead: @joelobo provided an update for the card
- Joe asked for assistance to read through the draft, @mcdwayne and @gidgey are going to take a pass this coming week
Create A Blog: Copy & Wireframe
Trello Link: https://trello.com/c/tb2T16wq/124-create-a-blog-copy-wireframe
- @chanthaboune dropped by to let us know this page is ready to publish.
Create a Promotion Plan for Gutenberg
Trello Link: https://trello.com/c/kHoiFkBx/5-create-a-promotion-plan-for-gutenberg
- There was a discussion of writing a post to help promote Gutenberg.
Global Ad Campaign Utilizing Professionally Produced WordPress Commercials
Trello Link: https://trello.com/c/BwvAbIfS/167-global-ad-campaign-utilizing-professionally-produced-wordpress-commercials
- @westcounty.media had some questions about getting a card get moved from “Wishlist” to “To-Do”.
- The discussion came down to creating a new card and having a video created to help promote WordPress as a whole.
Download Page Survey on WP Marketing
Task Lead: @miker
Trello Link: https://trello.com/c/qvQHL6xG/39-download-page-survey
- @miker: This has stalled for months, although we should be able to run surveys on any page as a group. We should be able to propose, implement, and then evaluate our own surveys as a group.
- @chanthaboune shared the Trac ticket related to this request: https://meta.trac.wordpress.org/ticket/3865#ticket.
General Announcement
Here in #marketing, we are going to be changing how we define “Objectives” on trello cards moving ahead. If you want to create and work on a new card, that is awesome, or you can take a old card from Wishlist or the Backlog and revive it.
To have a card on the Trello board, the following objectives must first be met:
- The card will need a task lead who will report on the status and make sure we are getting the thing done.
- An Objective that spells out why we are doing the task.
- A “Done = X” statement that shows what the final deliverable will be (like Published blog post” or “PDF delivered to group y” – There should also be a checklist associated with the milestones to reach that point.
- A timeline that makes sense if you had to do the whole card yourself. Nothing wrong with a longer timeline or a shorter one, just should make sense for the card objective and done statement.