Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
Getting Involved
All are welcome and encouraged to join in, comment on posts, and participate in meetings and on projects:
Today’s Meeting
Today’s meeting was the continuation of the last’s week meeting since we ran out of time. So, this time, the agenda was to continue with the card ‘scrub’ from last week. We followed up with the previously discussed Trello cards and the remaining ones which are listed on the Trello board.
During the first half of the meeting, @McDwayne did a quick round-up about the cards which were discussed in the previous meeting. Here’s a quick recap:
Interviewing WCUS Attendees About Testing Gutenberg
- Trello Link: https://trello.com/c/7jCzciod/95-interview-wcus-attendees-who-tested-gutenberg-and-gather-feedback-for-video-s
- Task Leads: @jeremyfremont
@McDwayne moved the card to the Backlog list since there was no update about it. However, @parth will connect to @jeremyfremont to ask for the update.
Promoting Foundation Donations
- Trello Link: https://trello.com/c/izDz9DjQ/84-promoting-foundation-donation
- Task Lead: @parth
@parth said he’ll start working on it and will be back with the final document by this weekend which brought this card back to the ‘In-Progress’ list.
WordPress Presskit
- Trello Link: https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit
- Task Lead: @bridgetwillard
@McDwayne, who is currently working on this task said that this card needs some focus and some good copy. There is a new working document with some section titles now. He wanted something generalized which we can give to the press or anyone that comes asking for a press kit.
@bridgetwillard agreed with this idea of more generic, concise and easy to translate content.
Getting the Word Out about Make WordPress
- Trello Link: https://trello.com/c/LCTfiKIA/42-getting-the-word-out-about-makewordpressorg
- Task Lead: @jenblogs4u
@jenblogs4u while working on this blog post asked for a featured image that shows the teams. @bridgetwillard asked @mapk from the Design team to create a featured image for this blog post which will be shared on the Marketing and Update blogs.
@mapk said he’ll be discussing it out during the next Design meeting and let’s see how it works.
Why Use WordPress?
- Trello Link: https://trello.com/c/4BZKaYxH/74-create-a-why-use-wordpress-for-a-website-or-a-blog
- Task Lead: @harryjackson1221
@harryjackson1221 has prepared this document and is ready to be published.
@bridgetwillard made her editorial suggestions which will be edited and then featured.
Navigating Trac
- Trello Link: https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg
- Task Lead: @McDwayne
@McDwayne said that he hasn’t started working on it but will soon start and will have an update on it during the next meeting. He further added that this is specifically for new contributors who want to get involved with Core, which uses Trac as the project management system.
In the second half, @McDwayne jumped to the cards which were not discussed last week. Here are the details:
Read and Format Survey Answers
- Trello Link: https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers
- Task Lead: @harryjackson1221
@McDwayne confirmed the fact that is the Survey work still ongoing?
@bridgetwillard explained that it was @skarjune passion project and it can be very helpful. @skarjune further added that the idea for this task came from the WCUS 2016 Contributor Day. He has completed the launch and provided an example case. But now, he has handed it over to @harryjackson1221.
@harryjackson1221 said that the way its formatted in the sheet makes it a bit overwhelming. He is going to pull another case study out and keep it going. Since only a few wanted their info to be published.
Social Media Plan for WordCamps
- Trello Link: https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
- Task Lead: @bridgetwillard, @abhanonstopnews
@McDwayne stated that for this card he needs someone to go through and flesh out a copy and review what is there.
@harryjackson1221 mentioned that a lot of the bullet points still need to be fleshed out.
@abhanonstopnews said she would be working on this and added her to the Trello card. Since she has been a part of a similar task at the WordCamp Brighton Contributor Day for the Marketing team. This had a list of the kind of topics to write on with examples of blogs written by WordCamps all over the world.
Handbook on WP Marketing
- Trello Link: https://trello.com/c/hF6DPjos/94-create-a-handbook
- Task Lead: @skarjune
@skarjune mentioned that quite recently no work has been done on it. The outline doc was an extensive handbook for team members.
@bridgetwillard suggested to break down this huge task into sub-tasks in the form of individual cards for each of the content pieces.
@skarjune further added that the team should first decide who the handbook serves. Is it just for this team? Or for all teams? Or for visitors seeking marketing resources?
@bridgetwillard told that the handbook serves the internal marketing team and prospective members on how we do things.
Accessibility Handbook
- Trello Link: https://trello.com/c/iUsGEGkB/101-marketing-plan-for-accessibility-handbook
- Task Lead: @bridgetwillard
@bridgetwillard told that the a11y team reached out.
@McDwayne stated that this card is a great chance to support the a11y team and their mission.
The meeting wrapped up with the completion of the scrub work for Trello cards, and the team is now hopeful to work on new tasks and get things going.
Meeting attended by: @bridgetwillard @mcdwayne @maedahbatool @jenblogs4u @skarjune @harryjackson1221, @parth @abhanonstopnews, @yvettesonneveld.