Marketing Team Vision
Our vision for the Marketing Team is to be the go-to resource on strategy and content for other WordPress teams.
Getting Involved
Everyone is welcome and encouraged to join in, comment on posts, and participate in meetings and on projects. And, yes, you can add yourself to any Trello Card you’d like to work on.
Today’s Meeting
@mcdwayne began the meeting by announcing that anyone who is joining for the first time (whether active or observing), this is a meeting for the Marketing community to discuss issues that have come up, and keep track of the Trello board.
He also reminded us that everyone that contributes on this team are volunteers. Feel free to ask questions as you have them, we are family-friendly here.
We focused on updates to the In Progress Cards. Here is a quick recap:
WCUS Gutenberg User Testing Testimonial Videos
https://trello.com/c/Gs0pCM61/73-wcus-gutenberg-user-testing-testimonial-videos
Task-lead: @jenblogs4u
@jenblogs4u mentioned she has not had the time to review all of the videos yet, and asked for assistance with that task from the group.
@miker asked for more info about the card, and @mcdwayne urged anyone interested to add themselves to the Trello card and start a thread to continue the discussion.
@jenblogs4u explained that we need to review the videos to make sure they have messaging we should be sending out as a marketing dept as well as suggesting edits as to the most pertinent footage. Three questions were asked of each person, but not all answers will be featured. The goal of this task is to produce a series of shareable videos to increase awareness.
@bridgetwillard added sub tasks to the card as well to help outline the work still needed and @jenblogs4u added the drive link for access to the videos.
@miker and @ChristopherRoss were added to the card to assist with reviewing the videos.
Navigating Trac guide for new people core.trac.wordpress.org
https://trello.com/c/g3z2GbSX/47-navigating-trac-guide-for-new-people-coretracwordpressorg
Task-lead: @mcdwayne
@mcdwayne discussed possibly getting assistance on this task with the group, as he has been ill recently and not been able to contribute.
@harryjackson1221 suggested adding a best practices section, with an example trac ticket as well.
About WordPress Press Kit
https://trello.com/c/ZKSK9YWH/1-about-wordpress-press-kit
Task-lead: @bridgetwillard @jenblogs4u
@bridgetwillard mentioned working through the suggestions and reviewing it for edits.
@mcdwayne and @harryjackson1221 both suggested the doc needed a bit more work.
@bridgetwillard explained the old copy has been moved at the end of the doc (to make editing for flow easier) and will review suggestions made by @nuanel and revise some of the copy.
Suggest Rewrite for Contributor Day Handbook
https://trello.com/c/i08SFzss/114-suggest-rewrite-for-contributor-day-handbook
Task-lead: @bridgetwillard @mcdwayne
@mcdwayne is going to do a pass through for the edits and suggestions, and mentioned it could also use another set of eyes from the group as well.
End User Persona Doc
https://trello.com/c/xOu9de8h/75-end-user-persona-doc
Task-lead: @miker
@miker wanted to give the group an update on this card, and mentioned that he is doing interviews currently, and added a due date to the card for the end of March.
Why WordPress (for Developers)
https://trello.com/c/J6zBc7gJ/46-why-wordpress-for-developers
Task-lead: @maedahbatool
@mcdwayne asked for an update to the card and mentioned the due date was not for a couple of weeks. The card shows there has been substantial progress since last week.
Creating a social media plan for WordCamps on WP Marketing
https://trello.com/c/Z9uQJlQk/21-creating-a-social-media-plan-for-wordcamps
Task-lead: @Dustin Nay
On back burner for now.
Survey Answers
https://trello.com/c/ZnT2LCjn/58-read-and-format-survey-answers
@task-lead: @harryjackson1221 and @RachelPage
@harryjackson gave an update on the current Case Study for Odd Alice, and @RachelPage volunteered to assist in the effort
Create a Marketing Team Handbook on WP Marketing
https://trello.com/c/hF6DPjos/94-create-a-marketing-team-handbook
Task-lead: @skarjune
@mcdwayne mentioned this card needs a number of people to work on the sub cards that live in the to-do section
@miker had some questions about priorities of the cards, and @mcdwayne suggested taking ownership of any of the cards he would be interested in
@harryjackson mentioned each sub task has its own doc for organizational purposes
@skarjune explained we will publish them in a custom post type for the handbook, in which he will assist with .
@harryjackson1221 asked if we should prioritize the items, and @bridgetwillard suggested numbering them in the title.
Create a Style Guide + Brand Book for Marketing on WP Marketing
https://trello.com/c/eEjbgIGl/87-create-a-style-guide-brand-book-for-marketing
Task-lead: @jaymanpandya
@jaymanpandya mentioned he will have an update for this soon, as he has been tied up working on ServeHappy for the core-php team
WP Jargon Glossary for new people
https://trello.com/c/kpXnCGls/96-wp-jargon-glossary-for-new-people
Task-lead: @newyorkerlaura
Need from Design:
- Featured Image for Publishing on Make WordPress Marketing (1200 x 628).
- PDF for print (to serve as a downloadable link in the above mentioned post).
@bridgetwillard is going to follow up with design to see if they have made any progress.
Prioritizing the Marketing Handbook
After we completed reviewing the In Progress Cards, we discussed prioritizing some of the handbook cards further, deciding upon numbering them in the title, which was suggested by @bridgetwillard.
@miker took the lead on the tools and resources card, making it the #1 card for the handbook project.
Meeting Notes by: @harryjackson1221
Meeting attended by @bridgetwillard @mcdwayne @jenblogs4u @harryjackson1221 @miker @RachelPage @ChristopherRoss