Now that the new Learn WordPress is out in the world, we want to have a steady flow of new learners discovering the site and taking advantage of the valuable resources it offers.
This post is intended to gather ideas on which recurring activities the team should prioritize first, with the goal of bringing more learners to the site. Please provide your feedback by September 10, 2024 Sept. 24, 2024.
Potential types of activities include:
- Marketing initiatives
- Increasing the Training Team’s presence at WordCamps
- Providing learners and contributors with resources to easily promote Learn WordPress in their networks
Here are some initial ideas to get the ball rolling. Please add your thoughts on which activity you think would be good to try first, and a few words on why. If you have an idea that’s not already listed here, feel free to add it in a comment.
Workshops & events
- Conduct course cohorts regularly using Learning Pathway content.
- Host workshop-style events at WordCamps using Learning Pathway content.
- Host Online Workshops in different locales.
- Work with Community/Polyglots to enroll community members to host these.
- Use https://wpspeakers.com/ and other directories to find speakers.
- Hold a Learn WordPress Day
- 24 hours of Online Workshops, course cohorts, and other programming.
- Create a system for interacting with and supporting Learn WordPress learners. For example, create a forum or Slack channel where learners can ask course-related questions.
Other outreach/promotion
- Have an active presence at flagship WordCamps, open source events, etc. Could include:
- Presentations, workshops, booths, have organizers add Learn in flyers, etc.
- Highlight the benefits of companies/organizations using Learn WordPress content in their business/activities.
- Print up cards/small flyers with Learn WordPress URL/blurb/QR code. Offer them to Meetup organizers and hand them out at WordCamps, including flagships.
- Paper “tents” with a QR code directing to Learn.WordPress.org for use at flagship WordCamp Contributor Days on the Training Team table.
- Connect with companies and freelancers offering WordPress services and have them promote Learn WordPress as a training resource for their clients and employees.
- Connect with community colleges and schools that could benefit from incorporating Learn WordPress into their programs. See if there’s a database that tracks which colleges or schools include WordPress in their curriculum or extension programs.
- Engage local Meetup organizers more to help advocate for and promote Learn WordPress within their communities.
- Use Meetup’s email system to inform or update learners or members of new courses and learning pathways.
- Explore how we can leverage YouTube as a funnel for promoting Learn WordPress.
- Get Learn WordPress resources added to the WordPress dashboard so that all WordPress users would see the available resources in a prominent place.
- Reach out to WordPress thought leaders for endorsements of our Learning Pathways to enhance credibility and adoption within the broader community.
Looking forward to hearing folks’ feedback over the next couple of weeks.
Thanks to Ben Evans, Wes Theron, and Jonathan Bossenger for their input.