The Diverse Speakers Training group #WPDiversity (formerly Diversity Outreach Speaker Training #WPWomenSpeak) has created a Roadmap for the length of @jillbinder‘s first contract, May 2019 – April 2020.
We are posting it here for feedback and to interest new volunteers to join the group.
Introduction
This working group helps WordPress Meetups and WordCamps develop a more diverse speaker roster via a training (workshop) that helps folks bust through their Impostor Syndrome and develop a topic, title, pitch, bio, and outline.
Goals by the end of April 2020
- Improve the training based on the feedback from the feedback questionnaires results and things Jill has learned
- Promote the training and results of training to WordPress community organizers and prospective speakers (identify metrics here — number of tweets/articles/pageviews)
- 25 workshops held in chapter meetups or WordCamps
- Train 30 people to run the speaker training workshop
- Train 125 people from marginalized communities to become speakers
Roadmap
Notes
“Andrea” refers to @andreamiddleton.
* and bolded – Stretch goals
Ongoing (Daily or Monthly tasks)
- [Admin] Checking Helpscout for new signups
- [Trainers] Updating calendly with trainings and communicating to participants about them
- [Trainers] Run 1-2 Trainings a month
- [Promotion] Write monthly Meetups newsletter article by 10th of the month (ish)
May 2019
- [Admin] Restart team (Done)
- [Promotion] Create new hashtag and update everywhere (Done)
- [Andrea and Jill or Team] Vocabulary for workshops vs trainings (Done)
- Improving our offering based on the email questionnaires (and the ideas already in Jill’s head) (Done – not yet published)
May – July
- [Andrea, Jill, team] Smoothing out our processes
June
- [Material] Improving the training based on the feedback from email questionnaires and things Jill has learned
- [Promotion] Create a shorter team name (Done)
- [Team] Publish roadmap; Recruit more volunteers
- [Trainers] Get us using new systems (calendly, require they’ve created a meetup for it, email questionnaire)
- [Trainers] Schedule first new training(s) starting in June
- [Trainers] Start giving trainings again, 1-2 times a month
- [Trainers] Jill record a short video on what this is
- [Andrea, Jill, Trainers / Promotion] Create new email questionnaire follow-up system and/or Zoom interviews; Send it out to previous facilitators; Start collecting case studies for marketing ?
June – July
- [Translations] Translating the workshop and materials to Brazilian Portuguese and Italian
- [Trainers] Contact past attendees and dormant emails (not responded in several months) to let the new speaker wranglers this year know about workshop and see if they’d like training
- [Trainers] Contact past attendees to see if they’d like to take it again
- [Trainers] Contact past attendees for their info for the “Past Workshops Celebration” page
- [Jill] Communication and accountability system
July
- [Promotion] Jill finish Build Speaker Roster essay
- [Promotion] Put the workshop into the materials for WordCamp Speaker wranglers and the Meetups info
- [Training, Promotion] Create a “Past Workshops Celebration” page on Make WordPress that shows images, stats, and maybe stories of each workshop
August
- * [Workshop] Short and long version of workshop
- [Trainers] Trainings in different time zones start (to confirm with @angelasjin)
August – September
- [Translations] Translated the workshop and materials to another 1-2 languages
September
- * [Self-guided Training] Record 10-20 minute “how to use”
- * [Self-guided Training] Have team attend a training that we record for Train The Trainers
- * [Languages] Start onboarding trainers who can do other languages
October
- * [Self-guided Training] Record module facilitator notes
October – November
- [Translations] Translated the workshop and materials to another 1-2 languages
January 2020
- * [Languages] Start offering trainings in different languages
- More frequent trainings start. 3-4 time a month?
Marketing
@aurooba is taking on creating a Roadmap for Promotion. These are Andrea and Jill’s suggestions before consulting with her:
- Change the hashtag to #WPDiversity (Done)
- Create a shorter team name (Done)
- Case studies from each of the groups that ran this training last year (they can write, or we can write, or marketing can write) (by end of Aug…)
- People to talk about the change the training has had on their lives, on podcasts and in blog posts.
- Video series interviewing people who’ve benefited from the training program — Allies here: Marketing or WPTV team (only if it will be high leverage)
- Get on multiple podcasts talking about the group and its work
- Our own twitter?
- Editorial calendar for the outreach effort (after a road map is outlined), plus ways to pull in the Marketing team
- Finish and promote the “Build A Diverse Speaker Roster” Essay (https://make.wordpress.org/community/2018/09/13/input-requested-building-a-diverse-speaker-roster-document/)
- A page somewhere in the WordPress ecosystem to show pictures, stats, and maybe stories of all the places that had our workshops. A little public visibility to encourage people to send us their info.
Visual Roadmap
This is a version of the above put in a summary form so that it could be laid out visually.
* {Curly brackets} are the stretch goals.
Feedback
Comment here with your feedback, or write to @jillbinder on the WordPress slack.
How To Get Involved
We are always looking for folks who care about Diversity in WordPress (#WPDiversity). We are looking for:
- Big-picture thinkers
- Project management strategists
- Content strategists
- Marketing strategists
- People who can carry out a marketing plan
- Trainers (we will train you)
- Folks who can do small admin tasks
- Folks who can just give opinions here and there to help guide us through the big and little decisions
- Translators
- and more!
Comment here with your interest, write to @jillbinder on the WordPress Slack, or attend tomorrow’s meeting (2nd and 4th Wednesdays) on the #community-team Slack channel: Wednesday, June 12 @ 5pm UTC.